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Bob Bly, author of 70+ books and the man McGraw-Hill calls "America's top copywriter," reveals everything you need to know about ...

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About Bob Bly

Bob Bly has been a writer since 1979 and a full-time freelance writer since 1982. He earns more than $600,000 a year from his freelance writing, and became a self-made multi-millionaire while still in his 30s.

A copywriter for more than a quarter of a century, Bob has written copy for more than 100 clients including Phillips, Agora, KCI, 21st Century, Weiss Research, EBI Medical Systems, Sony, IBM, AT&T, Grumman, Crain Communications, McGraw-Hill, IBM, Intuit, Nortel, and AlliedSignal.

Bob is the author of more than 70 books including The Copywriter's Handbook (Henry Holt) and Business-to-Business Direct Marketing (NTC Business Books).

He has published more than 100 articles in such publications as Subscription Marketing, Direct, Business Marketing, Writer's Digest, and Amtrak Express.

Bob's writing awards include a Gold Echo from the Direct Marketing Association, an IMMY from the Information Industry Association, two Southstar Awards, an American Corporate Identity Award of Excellence, and the Standard of Excellence award from the Web Marketing Association. He also taught writing at New York University.

Bob has appeared as a guest on dozens of TV and radio shows including The Advertising Show, Bernard Meltzer, CNBC, and CBS Hard Copy. He has been featured in major media ranging from the LA Times and Nation's Business to the New York Post and the National Enquirer. He was formerly the advertising manager for Koch Engineering, a manufacturer of equipment for the chemical industry.

What they say
about Bob Bly

"Good things are happening. I am getting a steady stream of Trial and Demo requests from the new site. These requestors are filling out the entire contact form. The site is simpler now, and I am still working to make it even more so. I appreciate your work."
--Jim Romano, DataForceOne

"Thank you so much for your wonderful work. It has been a pleasure working with you and I look forward to working with you on another project in the near future. You were always available, quick to answer questions and always exceeded my expectations. You truly are a gifted writer."
--Aaron Griffith, The Griffith

"Bob, again thanks for the great copy. You consistently help us reach customers with compelling, actionable content, when others just can't!"
--William McElleney, IBM

"The feedback keeps coming in and we all agree yours was a truly helpful, useful, insightful and effective workshop. You did a fantastic job inspiring the troops and we've already begun applying some of the key learnings."
--Paul Connors, Copywriting Manager, A large financial services company in the Chicago area

"Bob...your creative work, patience, and 'partnership' with us at IT Group has virtually propelled us to another level of business professionalism and recognition. The response we've received from your letters has been nothing short of tremendous. We've not only derived significant business from these unforgettable mailings--your efforts have sparked a creative energy within our ranks which will assist us in years to come. Thanks for your guidance and counsel."
--John A. Fallone, IT Group International

"I hired Bob on his reputation, and found it is well-deserved. His fact-finding process in preparation to write our copy was both painless and enlightening. The final deliverables were right on time as promised, and better than expected – which is saying a lot because my expectations were high. The first time I read his copy for our project, I literally got chills down my back – he nailed it the first time. Wow."
--Dennis Rosenberg, VP Marketing, VNUS Medical Technologies, Inc.

"Bob Bly did an amazing job with our company brochure. We are very impressed with his capacity to learn our product and to write copy so clearly and pointedly. Bob Bly is a great marketing investment."
--Michael Manoussos, Manhole Barrier Systems

"Great white paper! I’m in favor of the entire submission. Please congratulate Bob on a great effort."
--Michael C. Howard, Chasm Recovery

"Your Tax Loopholes ad looked great and is performing very well. Thanks for the strong copy."
--Brian Kurtz, Boardroom

"You did an excellent job. It's been a pleasure working with you on this project."
--Edward Brunet, Decatur Professional Development, LLC

"Thank you very, very much for doing such a great job on the ad. I was one of those folks who would read the ads in the DAK catalog by Drew Kaplan and this was as enjoyable for me as that."
--Chris Pickering, MeritDirect

"Bob . . . Just got the copy and advertisement you did for my new book . . . It's great! You are good! Great job . . . you have tremendous insights into what excites and what sells!"
--Don Libey, Libey Incorporated

"In my opinion, you are the best copywriter in the software industry."
--Judy MacDonald, Director of Marketing, Direct Response

"When I received the piece, I thought, I'll have to skim over it now and read it later. But, once I started, I couldn't stop! You did a GREAT job with Ken's story. I love it. It kept me reading. I'm VERY pleased with it."
--Craig Simpson, Ken Roberts Company

"Bob, It's been a pleasure to work with you!!! Thank you so much! I'm very happy with the copy; I feel it will give me good results."
--Alejandra P. Bigai, Romanicos Chocolate

"Thanks again for a great job."
--Davis Ross, Ross Advertising

"I just wanted to thank you again for the excellent work you did for us. You are the man and I can't tell you how much I admired your approach and service. Although I've never worked with a copywriter before, I think you set the standard pretty high. I look forward to working with you again. You certainly have my vote for the next round!"
--DP Jovine, Tycoon Research

"Great job – I’m always amazed at how you can boil the complex down into simple terms. It flows very well."
--Kyle Hodgens, Capital Financial Media

"Thank you for the copy. I see why you're the expert. It's so simple, it's brilliant."
--Sau Hyoung Pak, Big Machine

"The radio spots are very well done. I am very impressed with your work and copywriting expertise. We will be making the changes to the print ad as you suggested. In the future we may work with you to design a totally new print ad. Again I'd like to say I'm impressed with your services. You were prompt, informative, and definitely know your stuff. We will be recommending you to others and doing repeat business."
--Joshua Andrews, Health Solutions, LLC

"When people get to the promotion, the promotion has a good conversion rate. In one test, it actually had a 14% conversion to sale... can't ask for much better than that."
--David Galland, Casey Research

"I loved the ad! I don't see any reason for revision so I have already put through a check request for the balance I owe you on the ad. We are very excited about this one. I can't wait to see how it does. Thanks so much!"
--Alice Wessendorf, Agora Health Book

"I show off the work that we did on lead generation for negotiation -- as well as the conversion program from HMCL -- as big successes."
--Paul Szymanski, Harvard Business School Publishing

"Thank you for being very instrumental on making the launch of the wealth management book such a resounding success. It was so successful that we had to request more copies."
--Ingrid Boney, II

"Thanks, Bob! You are awesome to work with."
--Matt Morsa, Stock Secrets, Inc.

"I've spoken to a thousand copywriters over the years and Bob Bly is the best. He knows what he's doing."
--Joe Culotta, Natural Medicine Co.

"I am happy to report to you that your piece out produced the 4 other packages we tested against it. I want to talk to you about another project...."
--Nick Roumi, Pacific Coast Funding

"This is an outstanding letter. Really nice work!"
--Paul Szymanski, Harvard Business School Publishing

"Like the package ... the tone ... I think it's excellent."
--Bill Caskey, Caskey Sales Achievement

"We are very pleased with your copy approach because your copy seems to speak to the neurologist better than the copy in previous promotions. Moreover, your copy presses the sell better and more effectively. I really value your direct marketing copy capabilities and I'm thrilled to have you working with MedLink."
--Jim Chacona, MedLink

"Just wanted to take a moment to sincerely thank you for the hard work and energy you've poured into the Sinatra product package. You are a joy to work with."
--Gail Diggs, Phillips Health

"Thanks again… you did a great job."
--Caleb Cherry, Capital Financial Media

"You are a genius! I rarely love copy this much from the get-go. You hit it on the head!"
--Sara Pond, Nightingale-Conant

"The original ad insert of 'Wall Street's Loss is Your Gain' continues to kick butt -- pulls 12 to 15 subscriptions a week. Not bad for a $500 investment made 5 months ago."
--Charles Mizrahi, Stealth Stocks

"Your work for me is outstanding."
--Thomas Massie, BRIDGELINE Software

Dear Marketer:

It sounds amazing. But it's absolutely true.

Steve, a former high school science teacher, loved to dazzle his class with cool and unusual science experiments.

One of his favorite experiments was to drop a couple of Mentos candies into a 2-liter bottle of Diet Coke.

Almost immediately, the soda in the bottle would erupt with a spectacular geyser – like Old Faithful blowing its top in Yellowstone National Park.

But then Steve got a semi-brilliant idea.

Instead of just showing this neat experiment to a class of 30 students once a year, why not show it to millions of people on the Internet?

He posted streaming video of this seemingly trivial little demonstration on his blog.

And the rest is history: the candy-in-the-soda "volcano" became one of the most downloaded videos on the Internet.

It made Steve an overnight media sensation.

More important, it publicized – and drew a flood of traffic – to a little Web site where he sells products for science buffs.

Now, he is semi-famous.

His Internet business is booming ... and making him richer with each passing day.

All without paying an ad agency to film a TV commercial -- or spending thousands of dollars on media advertising, banner ads, pay per click, and other traditional marketing.

But Steve isn't the only Internet marketer getting big-time results from blogs, Webcasts, and other social networking sites.

And now, you can, too...

The next big thing in Internet marketing is social networking

Unless you are living in a cave, you can't help notice the money being made from social networking sites.

These include online communities like Twitter and Facebook ... free online image-sharing sites like Flicker and YouTube ... virtual communities like Second Life ... and sites that invite user-generated content like blogs and forums:

  • According to Jupiter Research, end-user-generated revenues from social networking, dating, and content delivery sites will rise from $527 million in 2007 to $5.7 billion by 2012.
  • In a recent month, 114 million people worldwide visited MySpace -- a 72% increase over a year ago. That same month, 52.2 million Internet users visited Facebook.
  • eMarketer reports that $900 million spent in the United States on social network advertising in 2007 ... and will nearly triple to $2.5 billion by 2011.
  • The founders of Flicker, a Web site for exchanging photos, sold their site to Yahoo – for a cool $30 million.
  • Web sites like Flickr and YouTube now account for 12% of all Web traffic – a jump of over 686% from just 2 years ago.
  • Media mogul Rupert Murdoch paid $580 million to buy the well-trafficked Myspace.com online community from its founders.
  • Google recently acquired YouTube, a consumer Web site for sharing original videos online, for $1.65 billion. {GP}

Like disco and aerobics in decades past, online social networking is the unstoppable juggernaut of trends in the 21st century.

Now, you and I can use the new phenomenon of online social networking to make our Internet businesses twice as profitable at half the cost of other marketing methods.

** If you are an INTERNET MARKETER, social media can generate more qualified traffic than co-registration, banner ads, or pay-per-click – at a fraction of the cost.

** If you are a FREELANCE COPYWRITER, your clients will increasingly ask you about their social media options ... and you need to be able to give them an intelligent and education answer.

"Social networking is not a fad but rather an activity that is being woven into the very fabric of the global Internet."
--Bob Ivins, VP, comScore

Can you really make millions on MySpace?

In our new e-book The Social Networking Handbook: Second Edition...

Copywriter James Palmer and I reveal low-cost/no-cost online marketing techniques that can quickly take your Web sites from obscurity to fame and fortune.


  • How to monitor and measure the effectiveness and ROI of your social networking marketing campaigns. Page 90.
  • Is social media just another marketing fad – an Internet "flash in the pan"? The answer may surprise you. Page 4.
  • How a software vendor used Widepedia to increase conversion rates 18%. Page 94.
  • 9 ways to drive traffic to your widget. Plus: how to create your own widgets without hiring a programmer. Starts on page 53.
  • How to quickly and easily upload your videos to your blog or video sharing sites such as MySpace or YouTube. Page 28.
  • 6 secrets to promoting your brand online with a Facebook account. Page 56.
  • Proven techniques for spreading viral marketing messages to the maximum number of prospects. Page 31.
  • The 6 levels of social networking ... and how to master each. Page 5.
  • Under-utilized social networking tools you ignore at your peril: Twitter ... Twirl ... FriendFeed ... Plurk ... and more. Page 6.
  • 7 ways to market your product or company online with Twitter. Page 60.
  • The death of the stand-alone Web site – and the Internet marketing technology destined to supercede it. Page 8.
  • The 25 most important networking sites on the Internet today – and how to use each in your online marketing campaigns. Page 67.
  • How your prospects are using RSS feeds and site aggregators to bypass online advertising and grab only the content they want to read. Page 9.
  • Why TV commercials and other traditional advertising channels don't work in the age of Web 2.0. Page 10.
  • Making online connections with peers, prospects, and other influential people on LinkedIn. Page 70.
  • 17 powerful secrets for maximizing return on marketing dollars (ROMD) for your social networking investment. Page 80.
  • What is the ideal running time for a video posted on YouTube? Answer on page 27.
  • 5 ways to optimize your existing Web sites for social networking. Page 87.
  • How to implement social network marketing campaigns 10X faster at 1/10th the cost of traditional marketing – and know the results in just 2 weeks. Page 12.
  • 53 great social networking Web sites your competitors probably don't know about and aren't using. Page 98.
  • The best and least expensive way to increase your brand's market share during a recession. Page 13.
  • 4 questions to ask to determine whether you can effectively market your business online with a widget. Page 52.
  • How a software company used YouTube and Digg.com to increase downloads of its demo by 20% and double its revenues. Page 21.
  • 7 ways to sell more of your products on the Internet with online video. Page 16.
  • Finding the Second Life virtual world too crowded for your marketing to be noticed? Try these two lesser-known virtual marketplaces instead. Page 39.
  • How to make yourself rich and famous by posting your videos for free on YouTube. Page 17.
  • 4 services and products you can sell for big bucks to other users on Second Life. Page 43.
  • How a kitchen appliance manufacturer demonstrated its blender to more than 530,000 prospects ... in just 10 days ... by posting their "commercial" on YouTube – for free. Page 20.
  • How a college professor turned lemons into international fame with a simple home-made video she posted on YouTube (it even brought her an offer to be an on-air reporter for a TV news program)! Page 22.
  • Using social networking to establish yourself as a "thought leader" in your industry. Page 23.
  • 5 steps to increasing traffic and sales with a viral online video campaign. Page 25.
  • How an enterprising entrepreneur turned a $9.95 investment in a Second Life account into a million-dollar fort
  • How to drive massive traffic to your site through a Squidoo lens. Page 34.
  • Can't find the right social networking site for attracting prospects? Here's how to create your own quickly and inexpensively. Page 33.
  • 4 ways to establish your marketing presence in the virtual world. Page 45.
  • 4 ways to promote yourself and your business to more than 15 million Internet users on the 3D virtual world "Second Life" (consumers spend $1.4 million there every day). Page 43.
  • 7 quick tips for setting up a MySpace page for marketing your brand and your business. Page 47.
  • How to reach 148 million Internet users in the U.S. with a widget on the Internet – and why widgets are so much more effective than banner ads. Page 49.
  • And so much more....

"We're moving toward a world of user-generated content and marketers are just going to have to get used to it."
--Debra Aho Williamson, eMarketer

Act now and save $20

You could hire one an overpriced blogging expert or "new media" consultant to advise you on marketing with social networking.

But you'd pay thousands of dollars in consulting and writing fees – with absolutely no guarantee of results.

Interactive ad agencies cost even more. Most won't help you with your online marketing unless you're going to spend at least $100,000 a year with them.

And before you hire an online ad agency, talk to their clients ... and ask whether their ads actually made money. The answer may shock you.

But The Social Networking Handbook won't cost you $100,000 ... or $1,000 ... or even $100.

Instead, the price is just $29 – a $20 savings off the $49 cover price -- less than I charge for just 5 minutes of my time!

And that's only if The Social Networking Handbook generates a flood of new traffic to your Web sites.

If it doesn't, then it won't cost you a penny. Here's why...

Our 100% iron-clad guarantee of satisfaction

I totally guarantee your satisfaction with this program.

If you aren't convinced that The Social Networking Handbook is the smartest investment you've made in your Internet marketing business this year, just let me know within 90 days.

I'll give you a full and prompt refund. And you can keep the e-book with my compliments.

That way, you risk nothing.

With the right "new media" strategies, you could generate thousands of clicks and unique visits to your Web site ... resulting in a huge lift in online sales and revenues.

And when you follow the strategies in The Social Networking Handbook, you can do it without spending a dime.

So what are you waiting for?

To order The Social Networking Handbook on a 90-day risk-free trial basis, just click here now:


Robert W. Bly,
    Director CTC Publishing

P.S. Order The Social Networking Handbook today and you get a FREE Special Bonus Report, Online Marketing That Works (list price: $29).

In this 56-page guide to Internet marketing, you’ll discover:

  • How to break into your prospect's "e-mail inner circle." Page 6.
  • 27 tips for writing e-mail marketing messages that work. Starts on page 33.
  • How to write, publish, and distribute your own e-newsletter ... and do it in less than 2 hours a month. Page 9.
  • The 10 steps to outrageous online marketing success. Page 3.
  • How I built my e-list from 3,000 names to over 40,000 names in just 6 weeks for less than $1,000. Page 15.
  • Converting leads to sales with the "online conversion" strategy. Page 27.
  • Most common Web site mistakes – and how to avoid them. Page 42.
  • And more....

Best of all, this bonus report is yours to keep FREE – even if you return The Social Networking Handbook for refund!

To order The Social Networking Handbook ... and get your FREE Bonus Gift worth $29 ... just click below now: